Chapter+1+-+Simple

Chapter 1 covers the idea that we must make our objectives SIMPLE. Southwest Airlines was used here as they make their decision because they are "THE low cost airline." Hoover Adams said that his newspaper, //The Dunn Daily Record//, would be successful if they adhered to "Names, names and names."

Let's take a look at the example of explaining that the movie //ALIENS// is really "//JAWS// on a spacecraft". Now that makes sense. Disney has cast members, not employees. Reading is

Reading teachers:** Explain the concept of what the activity of READING is as if you were explaning it to a third grader. Keep it SIMPLE.
 * Your discussion:
 * Math teachers:** Explain in one sentence to a third grader what MATH is in a way that it will stay in their long term schema and the student will understand its purpose. Keep it SIMPLE.